Sports

One of the hardest goals to accomplish in your diet is consuming enough protein. First of all it can get very expensive. It seems like meat products are just getting more and more expensive! Not to mention just hard to stomach it all in one sitting 🤮.  But we know that we need to get it. Afterall, it is the building blocks of muscle as well as the foundation of many things in the body. It is also a macronutrient and therefore very essential to our body.

Absolute Whey has a nice blend of concentrated whey protein and isolated whey protein. These are just different forms of the same whey protein. The difference is how it is processed from it’s raw form. This simply changes it’s macro ratios of protein:fat:carbohydrates. Concentrates are more raw and unprocessed with more carbohydrates, fats and lactose. Isolates process some of that out leaving more raw protein. We kept it natural and very concentrate, but also wanted to give you a whole lot of protein😉!

BCAA’s are short for Branch Chain Amino Acids. They are no different than regular amino acids, which are found in protein. But BCAA’s are a specific ratio of certain amino acids that have been found to have the biggest impact on muscle protein syntheisis(muscle growth). These three amino acids make up 35% of your muscle and the body does not make it on it’s own, making them ‘essential’. They also help prevent muscle breakdown or ‘catabolism’ by preserving muscle glycogen stores.

We added some protease, a digestive enzymes to help with absorption. Protease is a digestive enzyme that helps facilitate the breakdown of proteins. This is necessary for protein to be able to absorb into the body. At the end of the day if the supplements you are taking are not absorbing, then you are not getting the benefit they should be providing.

It's no secret that the foundation to good health is good digestion. Digestion is the most important part of the entire nutrition game. Digestion is a process of extracting nutrients from the food and supplements that we put down our throat. It is at the intestines the final step where we actually absorb all of our nutrients. You have a small and a large intestine. Without proper digestion everything you put in your body will always be less effective by not entering the body.

The large intestines are interesting in that digestion happens at that location second. The small intestines are  where most of the absorption happens through villi and microvilli. This is how most of your nutrients are actually absorbed into the body. The rest being mostly waste is passed onto the large intestines for excretion.

However there is further absorption that happens in the large intestines. There is actually an entire bacteria culture inhabiting your large intestines for the purpose of digestion. These are good bacteria and they are referred to as gut flora or microbiota. They are responsible for digesting some very specific things like gluten, and are just as important to digestion as your small intestine.

Pure Probiotics contain 40 billion units of colony forming units(CFU) to help improve or balance your microbiota. With MAKTrek® Bi-Pass Technology Pure Probiotics is formulated for a higher level of absorption. MAKTrek® Bi-Pass Technology is a patented formula that helps to improve the absorption of probiotics specifically within the body. MAKTrek® works by protecting the capsule with a protective layer keeping it safe in the stomach. This is so that it isnt broken down early by digestive enzymes in the stomach or intestines. 

Imagine if ‘healthy eating’ could become easier to accomplish? What if you could focus more on eating enough food or even controling and portion sizing what you already eat? Well, you can! Pure Multivitamins come packed with all the essential vitamins and minerals.

Ultimately what we are looking for in our food are vitamins and minerals. There are many vitamins and many minerals, it is important that you get them all. They are needed for various functions in the body. Without it, these functions may be slowed or completely stopped.

The problem with a lot of multivitamins is that they are incomplete. They simply are lacking in many vitamins and sometimes don’t contain any minerals. Leaving you still without those vital nutrients, unless they are consumed through food. A multivitamin is made to supplement the food and the nutrients within them that we are not getting. It does not help if the multivitamin you are taking also does not have these nutrients you are not getting.

We formulated these vitamins particularly for men, don’t worry we also have one for women too! We added a ‘Male Support’ complex consisting of various ingredients designed to support male hormones. We recognize that men and women are biologically different, and as a result require different nutrients as well.

With overall health as a main focus for a multivitamin, we decided to add an ‘Immune Support’ complex. We added some ingredients to support your immune system. But we didn’t stop there, we went above and beyond. We added an antioxidant fruit blend to help break down free radicals. That helps fight disease caused by free radical damage. This also helps protect your skin as free radicals break down collagen causing wrinkling, dark spots, fine lines and loose, saggy skin.

One of the hardest goals to accomplish in your diet is consuming enough protein. First of all it can get very expensive. It seems like meat products are just getting more and more expensive! Not to mention just hard to stomach it all in one sitting 🤮.  But we know that we need to get it. Afterall, it is the building blocks of muscle as well as the foundation of many things in the body. It is also a macronutrient and therefore very essential to our body.

Absolute Whey has a nice blend of concentrated whey protein and isolated whey protein. These are just different forms of the same whey protein. The difference is how it is processed from it’s raw form. This simply changes it’s macro ratios of protein:fat:carbohydrates. Concentrates are more raw and unprocessed with more carbohydrates, fats and lactose. Isolates process some of that out leaving more raw protein. We kept it natural and very concentrate, but also wanted to give you a whole lot of protein😉!

BCAA’s are short for Branch Chain Amino Acids. They are no different than regular amino acids, which are found in protein. But BCAA’s are a specific ratio of certain amino acids that have been found to have the biggest impact on muscle protein syntheisis(muscle growth). These three amino acids make up 35% of your muscle and the body does not make it on it’s own, making them ‘essential’. They also help prevent muscle breakdown or ‘catabolism’ by preserving muscle glycogen stores.

We added some protease, a digestive enzymes to help with absorption. Protease is a digestive enzyme that helps facilitate the breakdown of proteins. This is necessary for protein to be able to absorb into the body. At the end of the day if the supplements you are taking are not absorbing, then you are not getting the benefit they should be providing.

Imagine if ‘healthy eating’ could become easier to accomplish? What if you could focus more on eating enough food or even controling and portion sizing what you already eat? Well, you can! Pure Multivitamins come packed with essential vitamins and minerals.

Ultimately what we are looking for in our food are vitamins and minerals. There are many vitamins and many minerals, it is important that you get them all. They are needed for various functions in the body. Without it, these functions may be slowed or completely stopped.

The problem with a lot of multivitamins is that they are incomplete. They simply are lacking in many vitamins and sometimes don’t contain any minerals. Leaving you still without those vital nutrients, unless they are consumed through food. A multivitamin is made to supplement for the food and the nutrients within them that we are not getting. It does not help if the multivitamin you are taking also does not have these nutrients you are not getting. We formulated these vitamins to give you the essentials that you need!

Omega-3's are that beneficial essential polyunsaturated fatty acid that you never knew you needed. Omega-3 fatty acids don't always get the credit they deserve, but that may be because they are largely preventative. That means they don't fix something directly, but they are health components that may help prevent many health conditions from occuring. They are also essential, meaning the body does not produce them by itself. That means that it can only be aquired from food.

So what does omega 3 actually do? Omega 3 is a very important part of every cells membrane(outer layer) and the lack of it can affect the cells reception. In short it can affect the cells ability to recieve instructions to do work. Omega 3's are also the precursor(needed first) to produce many hormones. Hormones are one of the main communication systems with cells. This is important because many functions of the body at the cellular level can be affected.

Because of the fundamental role of omega 3 fatty acids, lacking omega 3 can affect processes including regulating blood clotting, contraction and relaxation of arteries, and inflammation.

Similar to hormones, omega 3 actually communicates with the cells as well. The communication between omega 3 and your cells are to regulate genetic functions. Omega 3 has also been shown to help prevent heart disease and stroke, may help control lupus, eczema, and rheumatoid arthritis, and may play protective roles in cancer and other conditions. It is theorized that this is due to omega 3's communication with the cells.

Foods that are high in omega 3 are fish(all types), vegetable oils, nuts (especially walnuts), flax seeds and flaxseed oil. Omega 3 comes in a few different forms, Eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) you will typically find in fish/seafood. Alpha-linolenic acid (ALA) you can find in vegetable oils and flaxseeds.

Pure probiotics is a nice blend of EPA and DHA forms of omega 3. Our probiotics are formulated with a 2:1 EPA:DHA ratio as it has been shown to be more effective at reducing inflammatory risk factors.

The best part of your workout isn't your first few reps, it's the last few reps. Think about it, those last few reps are what is finishing off the muscle. Even further than that, the last few sets are the most important. That is when you are most fatigued and do the most damage. Extra reps may be the difference between you needed for the results you want.

So what if you could manage to get out an extra 1-3 reps? Wouldn't that be great, almost game changing. Well now you can! Pure Creatine Monohydrate is your barebones, basic creatine. When we say pure, we mean PURE. Nothing but creatine monohydrate, no extra fluff or extra unnecessary stuff. Creatine works by converting into something called ATP, this is facilitated by an enzyme called creatine phosphokinase. ATP is the what the body actually uses for energy. The important part of this is that it is one enzyme away from energy, so it is super quick!

The body has a small storage of creatine in the form of creatine phosphate, which is creatine + phosphagen. It is actually this form in which the enzyme creatine phospokinase will work with. ATP in the body also does not have a large amount of storage. Under normal circumstances between your ATP and Creatine Phosphate stores you have about 6-10 seconds of energy. That is why when you run full speed you progressively slow down as you run through ATP and the body is unable to keep up with the energy demand. This is also why you start to get fatigued after your doing enough reps on the very first set, when lactic acid is not yet a factor. It is with loading creatine that allows you the energy for those extra few reps.

It is important to understand that creatine monohydrate is not the type of supplement with immediate effects. It is a supplement that must be 'loaded', so you have to go through what is called a loading phase. This is typically where you would increase the dosage to 20g-25g daily for 5-7 days. This is typically broke up into 4-5 5g dosages. It is imperative that you break it up in some way shape or form as anything over 10g in one sitting can lead to gastrointestinal distress(diarrhea).  After the loading phase you would reduce the dose back down to 3-5g daily. Pure Creatine Monohydrate has provided 60 days worth to help accomodate the loading phase!

This is because with a typical diet you typically are running around 60%-80% full or 'saturated' in your creatine stores. So you first need to fill it, then increase it. Creatine is stored within the muscle, this space is referred to as intramuscular creatine stores. Also creatine by itself cannot work until it is bonded with phosphagen. Starting from the digestive system and being in the form of creatine monohydrate means it is not in the right form for use and not even in the right location.

The two hardest times to find energy is when you need to go to the gym or when you wake up in the morning. We all find it difficult to muster up that energy. The good news is that there is a solution! Pure Focus is a solution to both problems. No more struggling to wake up in the mornings, no more sluggish forced workouts. Loaded with both ‘real’ energy and ‘fake’ or stimulant energy, you get the best of both worlds. All without tingles!

We put your standard caffeine to give you a quick swift kick of energy. The type of energy to have you jump out of bed in the morning. But we discluded the heavy stimilants so you don't have to worry about the jitters and tingles, just pure focus! We also added creatine to help you get out those extra few reps.

We realize that energy crashes are a problem with caffeine. So we backed that up with B vitamins to facilitate real energy production. These are the main nutrients that facilitate the body producing ATP. ATP is short for Adenisine Tri-Phosphate, but to keep things simple ATP is the actual usable form of energy in the body. It requires B vitamins for the body to make this process happen. So after the caffeine kick in, you’ll be ripping apart calories making real energy as well! We also added citrulline malate to increase blood flow for the delivery of all your nutrients when you are working out.

Finally, we added a focus matrix. Featuring choline bitartrate, DMAE-bitartrate and Bacopa monnieri to help improve cognitive function and ward off fatigue, so you can really focus! Bacopa monnieri extract has been shown to improved memory, attention, and the ability to process information. this was shown in a 12-week study in 60 older adults taking either 300 mg or 600 mg of Bacopa monnieri.[1]

The two hardest times to find energy is when you need to go to the gym or when you wake up in the morning. We all find it difficult to muster up that energy. The good news is that there is a solution! Pure Energy is a solution to both problems. No more struggling to wake up in the mornings, no more sluggish forced workouts. Loaded with both ‘real’ energy and ‘fake’ or stimulant energy, you get the best of both worlds.

We put beta-alanine and your standard caffeine to give you a quick swift kick of energy. The type of energy to have you jump out of bed in the morning or run into the gym to get started. This is the foundation of our pre-workout, immediate energy.

Arginine-alpha-ketoglutarate was added for two reasons. The first is the vascularity, it increases nitric oxide production helping to make your veins pop. Arginine-alpha-ketoglutarate has also been shown to reduce blood lactate which helps reduce muscle fatigue, imporoving endurance so you can lift even harder!

Finally, we added some important B vitamins to facilitate long term energy. We call this ‘real’ energy. These are the main nutrients that facilitate the body producing ATP. ATP is short for Adenisine Tri-Phosphate, but to keep things simple ATP is the actual usable form of energy in the body. It requires B vitamins for the body to make this process happen. So after the beta-alanine and caffeine kick in, you’ll be ripping apart calories making real energy as well!