Exercise & Fitness

One of the hardest goals to accomplish in your diet is consuming enough protein. First of all it can get very expensive. It seems like meat products are just getting more and more expensive! Not to mention just hard to stomach it all in one sitting 🤮.  But we know that we need to get it. Afterall, it is the building blocks of muscle as well as the foundation of many things in the body. It is also a macronutrient and therefore very essential to our body.

Absolute Whey has a nice blend of concentrated whey protein and isolated whey protein. These are just different forms of the same whey protein. The difference is how it is processed from it’s raw form. This simply changes it’s macro ratios of protein:fat:carbohydrates. Concentrates are more raw and unprocessed with more carbohydrates, fats and lactose. Isolates process some of that out leaving more raw protein. We kept it natural and very concentrate, but also wanted to give you a whole lot of protein😉!

BCAA’s are short for Branch Chain Amino Acids. They are no different than regular amino acids, which are found in protein. But BCAA’s are a specific ratio of certain amino acids that have been found to have the biggest impact on muscle protein syntheisis(muscle growth). These three amino acids make up 35% of your muscle and the body does not make it on it’s own, making them ‘essential’. They also help prevent muscle breakdown or ‘catabolism’ by preserving muscle glycogen stores.

We added some protease, a digestive enzymes to help with absorption. Protease is a digestive enzyme that helps facilitate the breakdown of proteins. This is necessary for protein to be able to absorb into the body. At the end of the day if the supplements you are taking are not absorbing, then you are not getting the benefit they should be providing.

The best part of your workout isn't your first few reps, it's the last few reps. Think about it, those last few reps are what is finishing off the muscle. Even further than that, the last few sets are the most important. That is when you are most fatigued and do the most damage. Extra reps may be the difference between you needed for the results you want.

So what if you could manage to get out an extra 1-3 reps? Wouldn't that be great, almost game changing. Well now you can! Pure Creatine Monohydrate is your barebones, basic creatine. When we say pure, we mean PURE. Nothing but creatine monohydrate, no extra fluff or extra unnecessary stuff. Creatine works by converting into something called ATP, this is facilitated by an enzyme called creatine phosphokinase. ATP is the what the body actually uses for energy. The important part of this is that it is one enzyme away from energy, so it is super quick!

The body has a small storage of creatine in the form of creatine phosphate, which is creatine + phosphagen. It is actually this form in which the enzyme creatine phospokinase will work with. ATP in the body also does not have a large amount of storage. Under normal circumstances between your ATP and Creatine Phosphate stores you have about 6-10 seconds of energy. That is why when you run full speed you progressively slow down as you run through ATP and the body is unable to keep up with the energy demand. This is also why you start to get fatigued after your doing enough reps on the very first set, when lactic acid is not yet a factor. It is with loading creatine that allows you the energy for those extra few reps.

It is important to understand that creatine monohydrate is not the type of supplement with immediate effects. It is a supplement that must be 'loaded', so you have to go through what is called a loading phase. This is typically where you would increase the dosage to 20g-25g daily for 5-7 days. This is typically broke up into 4-5 5g dosages. It is imperative that you break it up in some way shape or form as anything over 10g in one sitting can lead to gastrointestinal distress(diarrhea).  After the loading phase you would reduce the dose back down to 3-5g daily. Pure Creatine Monohydrate has provided 60 days worth to help accomodate the loading phase!

This is because with a typical diet you typically are running around 60%-80% full or 'saturated' in your creatine stores. So you first need to fill it, then increase it. Creatine is stored within the muscle, this space is referred to as intramuscular creatine stores. Also creatine by itself cannot work until it is bonded with phosphagen. Starting from the digestive system and being in the form of creatine monohydrate means it is not in the right form for use and not even in the right location.

The two hardest times to find energy is when you need to go to the gym or when you wake up in the morning. We all find it difficult to muster up that energy. The good news is that there is a solution! Pure Energy is a solution to both problems. No more struggling to wake up in the mornings, no more sluggish forced workouts. Loaded with both ‘real’ energy and ‘fake’ or stimulant energy, you get the best of both worlds.

We put beta-alanine and your standard caffeine to give you a quick swift kick of energy. The type of energy to have you jump out of bed in the morning or run into the gym to get started. This is the foundation of our pre-workout, immediate energy.

Arginine-alpha-ketoglutarate was added for two reasons. The first is the vascularity, it increases nitric oxide production helping to make your veins pop. Arginine-alpha-ketoglutarate has also been shown to reduce blood lactate which helps reduce muscle fatigue, imporoving endurance so you can lift even harder!

Finally, we added some important B vitamins to facilitate long term energy. We call this ‘real’ energy. These are the main nutrients that facilitate the body producing ATP. ATP is short for Adenisine Tri-Phosphate, but to keep things simple ATP is the actual usable form of energy in the body. It requires B vitamins for the body to make this process happen. So after the beta-alanine and caffeine kick in, you’ll be ripping apart calories making real energy as well!